BA (Hons) in Design in Digital Media

Bachelor of Arts (Honours) in Design in Digital Media

This course is a unique and exciting opportunity to explore visual communication in the context of digital media. It provides a well-balanced insight into understanding multimedia design. For the designer entering this course, it is about creatively engaging with a variety of new media applications and processes to create innovative digital design solutions to communicate on different digital platforms.

The course is focused around contemporary design practices that make use of all new media technologies, from interactive web-based media to motion graphics. Engaging with the latest industry standard software applications, each student is encouraged to explore and take risks with static and moving imagery, sound and text. This exploration is about pushing the boundaries beyond traditional expectations and taking time-based media to the next level, wherever that may be.

The course aims to develop students’ critical awareness of professional design practice, whilst the environment is also conducive to aiding the realisation of a personal creative vision. The diversity of your peer group in this situation will both challenge and engage each designer to articulate their concepts coherently, both in individual pursuits and those of a team-based setting in written and digital forms.

Within the evolutionary realm of digital media practice, the role of the multimedia designer is in a constant state of flux. Having the ability to comfortably manoeuvre between media will generate greater opportunity for employment in the digital communication industry. Graduates may be employed in one of the following areas: animation, motion graphics designer (film and television title sequence design), computer games design, web design/online production and broadcast design (video editing, screen advertising).

Minimum Entry Requirements

Bachelor of Arts in Design Communications (Level 7) or an approved equivalent Level 7 qualification. External applicants must attend for interview and present a portfolio of recent work, with references from the institution attended previously (where appropriate). Applicants will also be required to provide a written proposal for the multimedia/design major final project and a written proposal for thesis.

Modules

Semester 1

Digital Design Briefs, Design and Multimedia in Society.

Semester 2

Digital Design Briefs, Major Project.

Progression

An honours degree (Level 8) is an effective basis for postgraduate training and research leading to Master’s and PhD (Level 9/10) qualifications. Staff in the department and in the Careers Office can advise on the range of opportunities available at AIT and elsewhere for such postgraduate programmes.

Professional Recognition

As a graduate of this programme you are deemed eligible by the Teaching Council to apply for a Postgraduate Diploma in Education programme at Irish universities to be recognised to teach the subject Art.

Career Opportunities

Having progressed to completing this honours degree you will have become a creative, informed and highly skilled designer, ready to work in the design and multimedia industries. On entry to the graphic design or related professions, you will be capable of working as a team member displaying up-to-date knowledge and skills in multidisciplinary areas.

Additional Information

View samples of student work here